Twitter releases Buy button, heads for ecommerce

Wednesday 10 September 2014 13:10 CET | News

Twitter is testing a new ecommerce feature that enables merchants and artists to sell through their tweets, reports.

To that aim, Twitter has partnered the payments processor Stripe.

Twitter describes the purchase process to customers, as follows: users click the “Buy” button, additional product details are displayed, then the user is prompted to enter delivery and payment information. Afterwards, the order information is processed and sent to the merchant for delivery.

Twitter has started the test with a group of artists, brands, and nonprofit organizations, including the fashion design organisation Fancy, the organization which enables creators to sell their work online Gumroad, the online platform which sells tickets for social events Musictoday,  the luxury clothing items onlline retailer Burberry and the home improvement solutions retailer The Home Depot.

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Keywords: Twitter, tweets, buy button, ecommerce, purchase, online sales, payments , micro-blogging, social media
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

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