Startup Afrikrea raises USD 6.2 mln in pre-Series A round

Tuesday 11 January 2022 13:31 CET | News

Ecommerce startup Afrikrea based in The Ivory Coast has raised a USD 6.2 million pre-series A round while rebranding to ANKA, the SaaS platform it launched for sellers.

Afrikrea said it served more than 7,000 sellers from 47 African countries and buyers from 170 countries. After some research, the company noticed that these sellers also engaged with other channels, such as websites or social media. To them, it made sense to build another platform, ANKA, where merchants with an omnichannel dashboard, can monitor their sales and inventory across all these channels.

Other features like a customisable online storefront, payment links, and access to various payment methods and logistics added to the platform’s appeal to Afrikrea merchants. The appeal extended to the company itself, resulting in a name change despite the marketplace recording 250% year-on-year growth since launch, according to the press release.

Afrikrea is now one of the features on the ANKA website. Others include a customised online storefront (like Shopify), which is linked to sellers’ social media platforms and marketplace channels (such as Stripe, Gumroad or PayPal), access to shipping products with DHL, and receiving payments in various currencies (including a buy now, pay later option).

ANKA is free to use when sellers fill up their product catalogues or generate payment links. However, once sellers decide to start using the software to accept payments or make a sale, they pay USD 12 to access the service monthly. Also, sellers pay USD 12 upfront for the platform’s shipping or website hosting services.

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Keywords: startup, ecommerce, omnichannel, merchants, payment methods, BNPL
Categories: Payments & Commerce
Countries: Africa
This article is part of category

Payments & Commerce