An analysis by ACI Worldwide of hundreds of millions of ecommerce transactions from global online retailers has revealed that retail sector experienced a 209% growth compared to the same period last year.
The sustained increase in ecommerce transaction volume reflects a full month of wide-ranging restrictions on in-store retail activity and other COVID-19-related measures, evidenced by average transaction volume growth of 23.5% in April versus the same period last year. By comparison, there was a 5.3% increase in March 2020, when lockdowns first came into effect.
Key findings:
- general retail: +209 percent (74% in March), gaming: +126 percent (97.3% in March), digital downloads: +26 percent (5.4% in March), liquor online sales (Australia-specific): +208 percent (85% in March)
- ticketing: -99%, travel: -91%, online dating: -5%
- digital downloads: +17%, gaming: +60%, retail: +24%
Chargebacks for non-fraudulent reasons have risen by 25% through the end of March as merchants face challenges in processing refunds, staffing call centers or delivering services.
Fraud attempt rates reached 4.3% in April, slightly down from 5.3% in March, but still up from 3.8% compared to this time last year. Attempted fraud is focused on segments that have seen high sales growth, such as consumer electronics, with the average ticket price of attempted fraud up USD 26. Click-and-collect, or buy online, pick up in store, also accounted for a rise in attempted fraud. The transactional value of attempted fraud rose by 9.9%, reflecting fraudsters’ continued emphasis on popular high-value items including laptops and TVs.
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