Q1 2014: Dutch online expenditure scales to EUR 3.63 billion

Friday 11 July 2014 08:05 CET | News

In Q1 2014, the Dutch online expenditure reached EUR 3.63 billion, which represents a market share of 22% for the online retail industry, according to findings from the research firm GFK and published by PostNL at the request of the Netherlands-based research agency, Thuiswinkel Market Monitor, a branch of, the organization that promotes the interests of around 2,200 (web) shops in the local market.

Out of the EUR 3.63 billion, 58% were spent on services and the remaining share was for product purchases. More than three-quarters of the 26 million online purchases were physical products, such as clothes, telecom and toys. A total of 6 million online transactions (23%) can be traced to purchases of services, such as tickets for attractions and events, flights and package holidays and insurances.

Wijnand Jongen, director of, informs that in Q1 2014, in terms of the impact and the share of ecommerce in the Dutch economy, the e-GDP index reached 4.83% in the region.

In the same interval, consumers spent most on seat-only airplane tickets and accommodation. Media and entertainment is the largest market segment, in terms of online purchases, with 6.88 million, a segment which includes music downloads and paid apps.

76% of the Dutch population aged 15 years and older made one or more purchases via internet in Q1 2014. This translates into a total of 10.5 million online purchasers, out of which a quarter of a million made their first purchase via internet. The proportion of the Dutch population that purchases online time and again has now exceeded the 90% mark.

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Keywords: Netherlands, Dutch ecommerce, online expenditure, market share, online sales, services, products, cutomers, e-tailers
Categories: Payments & Commerce
Countries: World
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