PUMA partners with Yottaa for an ecommerce site

Friday 12 January 2024 12:38 CET | News

Yottaa has partnered with sports retailer PUMA, a global company in designing, developing, selling, and marketing footwear, apparel, and accessories.

Leveraging Yotta’s expertise in accelerating and securing digital commerce experiences, this collaboration aims to improve PUMA's ecommerce operations globally, ensuring that its site performance is aligned with the brand's legacy. 

Following the announcement, Yottaa's functionality and deployment will help PUMA to achieve site performance goals, which include a 20% improvement in Core Web Vitals scores. Moreover, Yottaa’s solution is set to provide visibility into site performance and optimisation capabilities, contributing to a significant improvement in average site speed and higher conversions on PUMA's ecommerce sites. Thus, the retailer could get more value from its Salesforce Commerce Cloud ecommerce platform.

Yottaa has partnered with sports retailer PUMA, a global company in designing, developing, selling, and marketing footwear, apparel, and accessories


Yottaa’s Standard Edition to accelerate ecommerce solutions

PUMA is a global retailer that offers a wide range of products for athletes across the world. However, the company faced several challenges in managing its numerous ecommerce sites. One of the major challenges was the lack of a centralised site performance analytics portal. This prevented PUMA's global teams from gaining comprehensive insights into site speed metrics, especially the Core Web Vitals scores.

To provide customers with an easy online shopping experience, PUMA had integrated several third-party technologies over the years. However, these technologies slowed page load times instead of improving customer engagement. Therefore, PUMA needed a unified solution that offered both adequate site performance visibility and optimisations for third-party technologies to improve site speed. After much research, the company chose Yottaa for high-performance ecommerce sites. By adding Yottaa to its tech stack, the retailer achieved real-time visibility into how its ecommerce sites are performing, as well as faster page load speeds that drive greater customer engagement and online revenue.

According to the official press release, Yottaa's previous collaboration with another global brand like YETI, contributed to PUMA’s motivation to select Yottaa Standard Edition, an ecommerce acceleration solution. Yottaa Standard optimises and controls the loading of all browser-based site elements, including third-party technologies, and provides in-depth analytics on third-party performance, Core Web Vitals metrics, and more.

PUMA Group stated that through this partnership with Yottaa, the company is about to have a centralised analytics dashboard that will help its ecommerce team achieve the site performance goals. Furthermore, Yottaa’s optimisation capabilities enabled PUMA to significantly speed up its sites, ensuring the projected experience for online customers. In response, Yottaa said that the company is poised to support PUMA’s digital growth journey.

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Keywords: partnership, ecommerce, digital payments, digitalisation, online shopping
Categories: Payments & Commerce
Companies: Puma, Yottaa
Countries: United States, World
This article is part of category

Payments & Commerce




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