Pinterest has added several refinements to make it easier to shop from Pins, which also works to assist impacted SMBs looking for an option to replace physical shopfronts.
Pinterest’s new 'Shop' option for created Pinterest boards provides buyable product recommendations based on the Pins the users added to their collection.
For instance, when a Pinner visits their home decor or fashion board, they’ll now see a Shop tab that shows products from or inspired by the Pins on their board. Just as if a shopping list has been created for their boards, Pinners will see in-stock products based on what they’ve been saving for a room or look.
Pinterest is also adding a new 'Shop' tab in search results, which will make it easier to shop in-stock products when conducting searches on the platform. According to Pinterest, 97% of the top searches on its platform are unbranded, meaning that people come to Pinterest to shop for generic terms, not for specific brands. As such, providing a means to make a purchase direct from search results could assist smaller businesses, in particular, connecting people through to the exact items they want to buy, direct from their queries.
Morevover, Pinterest is also now adding a new 'Shop Similar' button in visual search results, which will make it easier for people to hone their searches onto immediately available products when seeking inspiration based on Pin content.
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