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Online retail sales register the slowest growth on record

Thursday 20 June 2019 11:34 CET | News

The month of May 2019 has logged the lowest online sales growth ever, according to the IMRG Capgemini eRetail Sales Index.

As the research shows, the month of May continued the 2019 trend of below-average sales growth, with +1.9% year-on-year (YoY). In 2018, there was registered the strongest May growth for online retail since 2010.

Other key findings:

  • a number of categories struggled in May 2019, such as electricals (-27.5%) and gifts (-18.5%), while BWS recorded the first negative growth of 2019, reaching -19.7%;

  • clothing has had a much slower growth rate vs 2018’s performance (+8.2%)

  • menswear was down -13.3% against very strong results in 2018 (+23%) and Womenswear (-4.8%) continued the trend of single-digit or negative growth in 2019;

  • accessories have seen successful growth in previous months but reported its worst performance in 10 years: down -20.0% YoY;

  • footwear was the only clothing subsector to see positive growth (+6.7%);

  • health and beauty sector continued its strong monthly performance with +22.6% compared to +2% total vs 2018;

  • m-commerce is up by +8.4%, with smartphones reaching +35.0% and tablets flat at +0.3% compared to 2018.


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Keywords: online retail, online shopping, ecommerce, m-commerce
Categories:
Countries: World