The new Mercatus collaboration with Instacart Connect enables Mercatus-powered grocery retailers to tap into the Instacart fulfilment infrastructure to manage their online orders, without giving up control over the customer relationship.
As a result, customers can go directly to a participating grocer’s ecommerce site to place their orders, instead of going through the Instacart marketplace for their delivery service. Behind the scenes, the order is placed and then routed from the retailer-owned site to Instacart, which dispatches an Instacart shopper to pick, pack, and hand off (or deliver) the order to the customer.
The new fulfilment capability uses Application Programming Interface (API) software to integrate Instacart Connect with the Mercatus grocery ecommerce platform. According to Mercatus, for resource-strapped grocers, the integration with Instacart enables them to meet surging demand at peak times without heavy investment in onboarding and expanding their existing in-store team.
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