Moreover, group sales were up 2.7% to GPB 10.3 billion, whereas international sales rose 6.3%. 55% of the company’s online platform sales have been picked up in store, which confirms the multi-channel operations. Mobile sales have increased by over 90%. Sales from tablet devices have doubled and now account for about 25% of online sales compared with 15% in 2013.
The redesigned platform of the company offers improved search functionality, enhanced imagery and a better view of stock availability that is updated every 15 minutes and live at the checkout. The website is also built on a flexible platform to enable continuous technological improvement.
Marks and Spencer opened 55 new stores and now trades from 455 stores across 54 territories.
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