Limonetik launches the Marketplaces & Platforms eBook in collaboration with The Paypers

The online marketplace may be considered the business model of the future and a front runner of today, especially considering the cross-border trade explosion happening as a result of globalisation. In Europe, for instance, 59% of the cross-border ecommerce market is already generated by online marketplaces, pointing out their efficiency in getting the multitude of small brands and retailers right in front of the consumer. 

That is why merchants, marketplaces, and PSPs alike must understand online shopping behaviours and preferences and why it is important to enable a smooth customer experience, learn about the regulatory frameworks worldwide, and ultimately adapt to cross-border ecommerce in order to thrive. 

The Marketplaces & Platforms – Getting Payments Right eBook is extremely relevant for all the players in this space that want to gain a comprehensive view of this successful business model, and the contributions encompassed aim to reveal sharp insights when it comes to: 

• the key marketplace developments (presented by Limonetik and Be | Shaping the Future); 

• the main pointers on how to set up a marketplace (provided by Syrtals and Limonetik); 

• the voice of the industry (via two interviews with Deliveroo and Marketplace Risk). 

Aiming to provide a complete overview, all while considering the diversity of this ecosystem, the eBook concludes with a global mapping of marketplaces. This overview is based upon a research conducted by The Paypers and initially published in the Cross-Border Payments and Ecommerce Report 2020-2021, further customised for the Marketplaces & Platforms – Getting Payments Right eBook. Within it, we analysed some of the main regional and global marketplaces and grouped them based on three criteria – geographical spread, the field in which they operate, the target market that they address – so that our readers get a better understanding of the diverse players from all over the globe. 

Download your complimentary copy of the eBook HERE to be well informed and always a step ahead!