News

Klarna unveils KlarnaSense – A new initiative to encourage smarter shopping

Friday 10 July 2020 11:29 CET | News

Klarna has launched KlarnaSense to encourage consumers to shop smarter by purchasing the right things, at the right time.

According to the press release, KlarnaSense uses retail psychology to promote mindful shopping, challenging consumers to engage their conscious brain by asking themselves three simple questions before they head to the checkout. Applying the Rule of Three, has been developed with renowned retail psychologist, Kate Nightingale to ensure that consumers use the part of their brain that controls whether they make a considered decision, rather than an impulsive one.

Moreover, studies show that our brains consume and process approximately 11 million pieces of information per second in order to make a decision – all of this subconsciously.  Those decisions are effortless and quick, but far from considered, and can lead to impulse buying.

Besides, a recent Klarna survey cited that two thirds of shoppers (67%) use Klarna because it helps them to manage their money and spread the cost of more expensive purchases. Almost half (49%) cited that being able to ‘try before you buy’ gave them added convenience, which has become increasingly important as the world of retail adapts to the changing retail landscape following the COVID-19 outbreak.

Overall, shoppers of all ages are embracing these new payment methods, with the fastest growing age category seen in the past year by Klarna being those of Gen X (40-54 years old). 

More: Link


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Klarna, launch, KlarnaSense, smart shopping, retail psychology, checkout, Kate Nightingale, impulse buying, retail, COVID-19, payment methods, shoppers
Categories: Payments & Commerce | Ecommerce
Countries: United Kingdom
This article is part of category

Payments & Commerce