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Kaufland's customers to benefit from ecommerce offers

Monday 1 March 2021 12:11 CET | News

Kaufland has revealed that starting March 2021, it will officially enter the world of ecommerce, Ecommerce News reports.

The Germany-based hypermarket chain will be visible as a new operator on the previous online marketplace of Real, the company it acquired in June 2020. In mid-April the marketplace will be completely integrated on Kaufland.de. This initiative follows the acquisition of Real.de by Schwarz Gruppe, a retail group that owns Lidl and Kaufland. 

Customers will be able to switch more quickly between the stationary and ecommerce offers, while dealers will benefit from a greater reach on the Kaufland website, through which they can develop new customer groups. 


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Keywords: Kaufland, ecommerce, product launch, marketplace
Categories: Payments & Commerce | Ecommerce
Countries: Germany
This article is part of category

Payments & Commerce






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