According to South China Morning Post, there are almost 470 million e-sports consumers in the country, KPL being the country’s top professional e-sports league for Tencent’s mobile game Honor of Kings, known elsewhere as Arena of Valor. Moreover, KPL tournaments made a total of 24 billion views in 2019.
Furthermore, the partnership, will allow JD to launch a series of new marketing campaigns for the league and direct millions of e-sports fans to its own platforms where they can buy the latest gadgets and e-sports merchandise.
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