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Intuit Mailchimp and Wix join forces

Friday 6 October 2023 10:00 CET | News

Intuit Mailchimp, an email marketing and automation tool, and Wix, a global SaaS platform, have announced a multi-year bilateral partnership. 

Through the upcoming collaboration between the platforms, users will be able to utilise a more solid functionality and ease of use of marketing activities by connecting CRM data between the platforms. This is intended to strengthen their marketing capabilities as well as drive customer engagement and increase sales growth. 


The press release highlights that Intuit's tailored solutions for small businesses and Wix's comprehensive online platform will provide users with the ability to use both platforms with their respective tools to manage and grow businesses. For self-creators using Wix and Mailchimp, the integration seeks to provide greater functionality as well as ease of use. Furthermore, agencies and freelancers using Wix Studio will benefit from offering their clients a complete email marketing suite with the industry's marketing tools.  

Intuit Mailchimp, an email marketing and automation tool, and Wix, a global SaaS platform, have announced a multi-year bilateral partnership.

Additionally, the press release notes that it is increasingly important now for businesses to aggregate their customer data so they can accelerate growth. With Intuit's history of serving small businesses and marketers and Wix's global footprint in the digital space, the two companies are aiming to merge valuable technologies and insights that can unlock possibilities for customers.  

About Intuit Mailchimp 

Intuit Mailchimp aims to empower customers around the world to start and grow their businesses with useful marketing technology and content. Mailchimp puts data-backed recommendations at the heart of marketing so that clients are able to find and engage their customers across email, social media, landing pages, and advertising— automatically and with the power of AI.  

About Wix.com 

Wix is a platform to create, manage and grow a digital presence. It is now a complete platform providing users with enterprise-grade performance, security, and infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, data, as well as their relationships with their customers. 

In May 2023, Wix partnered with the shipping platform for modern ecommerce, Shippo, to launch a native shipping solution to improve the delivery process. Through this collaboration, Wix intended to provide its business owners with a shipping solution that offers them access to Shippo’s shipping capabilities directly from the Wix Dashboard, enabling a simplified, scalable, and end-to-end global shipping experience with access to various carriers at competitive rates. 

Source: Link


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Keywords: partnership, ecommerce, ecommerce platform, SaaS, merchant
Categories: Payments & Commerce
Companies: Intuit, Wix
Countries: World
This article is part of category

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