According to Economic Times Tech, the 25% reduction in tax deducted at source (TDS) on ecommerce participants will benefit merchants or sellers, providing them with more working capital.
Moreover, industry insiders stated that the relaxations would not lead to any substantial immediate benefit for online sellers. For example, Snapdeal and the All India Online Vendors Association (AIOVA) welcomed the TDS rate reduction on commissions from 5% to 3.75%, but still sought for more aid from the government to help drive a robust recovery of the sector.
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