Híbrido report says 65.4 percent of retailers in Brazil invest in D2C ecommerce

Tuesday 21 December 2021 10:09 CET | News

Brazil-based ecommerce platform Híbrido has issued a report revealing that 65.4% of the retail industry in the country invests in D2C ecommerce. 

The report includes business to consumer relationship models showing that online sales fit into several segments, 65.4% are D2C, 50% are B2B2C, and 40.4% are B2B. Among the surveyed merchants, 44.2% do not have virtual stores, while the remaining 26.9% have had virtual stores for over four years, 5.8% for 2-4 years, 7.7% for 1-2 years, and 15.4% for less than a year.

Reportedly, the top 3 challenges of D2C are adapting business/culture to digital (37.9%), managing channel conflicts (34.5%), and conquering industry investments (34.5%). What has grown is the challenge of winning industry investment in online business. In 2020 this only affected 14.7% of respondents, while today it impacts 34.5%.

The research also shows D2C channels had a largely positive to neutral effect on the relationship with other channels. Research shows that only 10.3% believe the effect is negative, and 44.8% think it is positive or neutral.

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Keywords: report, survey, ecommerce, direct to consumer, online shopping
Categories: Payments & Commerce
Countries: Brazil
This article is part of category

Payments & Commerce