The report includes business to consumer relationship models showing that online sales fit into several segments, 65.4% are D2C, 50% are B2B2C, and 40.4% are B2B. Among the surveyed merchants, 44.2% do not have virtual stores, while the remaining 26.9% have had virtual stores for over four years, 5.8% for 2-4 years, 7.7% for 1-2 years, and 15.4% for less than a year.
Reportedly, the top 3 challenges of D2C are adapting business/culture to digital (37.9%), managing channel conflicts (34.5%), and conquering industry investments (34.5%). What has grown is the challenge of winning industry investment in online business. In 2020 this only affected 14.7% of respondents, while today it impacts 34.5%.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.