H&M is also launching its loyalty programme, H&M Member. Customers will receive 20% off their first purchase when joining the programme.
H&M Member offers personalised discounts, free shipping with purchases over USD 60 and free returns for all online orders, as well as invitations to exclusive events. The digital membership card in the H&M mobile app allows members shopping online to pay using Klarna’s payment solution, Pay in 4.
In recent news, H&M Group has announced the online expansion of five of its brands – COS, Weekday, Monki, Other Stories, Arket –, available online in nine new markets across Europe.
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