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Google Shopping to launch new ecommerce tools

Monday 31 May 2021 12:56 CET | News

Google has shared information about its upcoming ecommerce tools to increase user interest in Google shopping.

According to SocialBarrel, the company plans to ride the trend in changing search behaviours on its product listings. Consequently, Google integrated with Shopify at the beggining of May 2021 to streamline its Google Shopping process. Additionally has teamed up with WooCommerce, GoDaddy, and Square to join its ecommerce plans too. 

The partnerships come to simplify the integration of these platforms into Google Shopping lists. It streamlines with existing processes and ports them to Google product displays in Search, YouTube, and Maps.

Furthermore, the company will expand its use of AR for item listings and promotions. The new AR displays will be in different Google discovery surfaces. Therefore, consumers can benefit from full virtual try-on with advanced body mapping. Snapchat has helped in this process with footwear try-on and Body Tracking Lenses to complete the try-on experiences. 

Additionally, Google is advancing its shop lists with updated video displays for product demos and lists, while working on tools like brand loyalty benefits and discount codes. Besides, is improvising its local inventory display that will soon show products available for immediate store pickup, curbside pickup, or pick up later, SocialBarrel stated.


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Keywords: ecommerce, online shopping, loyalty programme
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce