According to TechCrunch, the integration will allow merchants to sign up in just a few clicks to have their products appear across Google’s 1 billion 'shopping journeys' that take place every day through Search, Maps, Images, Lens, and YouTube. Although he company didn’t offer extensive details about the integration, the news follows a series of updates to Google Shopping resulting from Amazon’s increased investment in its own advertising business, which threatens Google’s core ads business.
Furthermore, Google described how its so-called 'Shopping Graph' would now begin to pull together information from across websites, price reviews, videos and product data pulled directly from brands and retailers, to help better inform online shoppers about where to find items, how well they were received, which merchant has the best price, and more. The Shopping Graph can span across Google’s platforms, whether someone is discovering products through Google Search or even watching videos on YouTube, among other things.
For instance, when a consumer views screenshots of products in Google Photos, there will be a suggestion to search the photo using Google Lens, to help him find the item for sale. However, before any of this Shopping Graph functionality can really work, Google needs consumers to find shopping for products via Google actually useful. That’s partly why Google made it free for merchants to sell their products across Google in 2020.
Overall, the partnership with Shopify follows these events, as the integration doesn’t mean that every Shopify storefront will be included on Google – the merchants have to take an action to make that happen, TechCrunch stated.
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