In 2013, the share of online sales in the total retail industry was 8.4%, but according to the market research agency IFH findings, this share will be 9.4% in 2014.
There is an expected growth rate of 13% in 2014, while the ecommerce industry grew by 14% in 2013.
Hans Jürgen Heinick, senior consultant at IFH Cologne, estimates that ecommerce may have a 15% market share of the total retail industry by 2020.
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