According to novinite.com, high shares of people who shopped online during 2019 were recorded in particular in the Scandinavian countries. The highest shares were found in Denmark (84%) and Sweden (82%), followed by the Netherlands (81%), Germany (79%) and Finland (73%). The lowest share was recerded in Bulgaria (22%), Romania (23%) and Italy (38%). However, the highest increase over the last 10 years was in Estonia, with the share of online shoppers up 51 percentage points from 17% in 2009 to 68% in 2019.
Moreover, 60% of people in the EU aged 16 to 74 shopped online during the year prior to the 2019 survey, compared with 56% in the 2018 survey. Compared with 2009, the share of online shoppers had almost doubled from 32%, Eurostat data showed. Furthermore, men tend to shop online slightly more than women, with 61% of men and 59% of women shopping online.
However, the share of online shoppers has increased more among women over the last 10 years (from 29% in 2009 to 59% in 2019) than among men (from 35% in 2009 to 61% in 2019).
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