The study shows that the Turkish online retail industry currently accounts for 5% percent of the country’s total retail sales. In addition, almost EUR 160 was spent online per capita, whereas the world average is EUR 735.
Other key findings:
the most popular product categories are shoes and clothes (68% of consumers buy these online), followed by consumer electronics (58%), personal care and cosmetic products (49%), and books, movies, and games;
ordering food from restaurants is also popular (47%) - Turkish consumers order from restaurants four times a month on average;
Turkish consumers shop online using their smartphones (75%);
people in Turkey spend around seven hours a day online;
4% shops online every day, while 46% go online for shopping a few times per month;
72% of Turkish people use the internet, above the worldwide average of 57%.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now