Bloomreach launches conversational shopping product Clarity

Bloomreach’s Clarity engages with shoppers to deliver personalised, human-like product expertise straight from their favourite brands. Businesses connect these conversations directly to their product catalogues, and can seamlessly integrate individual conversations across every channel, including website, chat, SMS, and more.

The ecommerce landscape

Elevating Customer Engagement and Product Expertise

Officials from Bloomreach said that until now, ecommerce technology has never been able to replicate human expertise within the shopping experience — and certainly not at scale. They’re changing that with Bloomreach Clarity, connecting a business’s product expert with every customer, on demand. Supported by a deep understanding of each individual shopper and every product in a business’s catalogue, this is more than conversational shopping, it’s product expertise for every customer. Clarity is going to drive truly authentic, cross-channel conversations that turn every potential purchase into one made with confidence.

Bloomreach Clarity is built upon a powerful real-time customer data engine and trained on more than a decade of commerce data. This gives it a unique understanding of how customers shop and how products perform — globally, based on Bloomreach’s rich data and smart AI, and at the individual level, based on a business’s real-time data. As a result, while Clarity is showing customers relevant information and products, it’s also prioritizing what it knows they’ll actually buy — helping businesses drive fast growth.

Clarity also offers control and optimisations for businesses as they introduce this conversational experience to customers, including:

• Real-time targeting that allows Clarity to prompt conversations based on a customer’s current journey or specific segment;

• The ability for merchandisers to combine their instinct and expertise with the speed and scale of AI;

• Personalised conversations, even for unknown visitors based on browsing behaviour;

• The ability to refine conversations using brand guidelines and tone of voice.

What does Bloomreach do?

Bloomreach personalises the ecommerce experience. It unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes augmented — continuously reflecting a changing customer as they shop.