In terms of infrastructure, internet penetration rate exceeds 80% of the total population and ranks third in the region, according to a report issued by market research agency yStats.
M-commerce sales are expected to reach double-digit percentage rates until 2017 and 50% of the traffic to online shopping websites comes from mobile users. As for product categories in online purchases, the travel industry accounts for around a quarter of total B2C ecommerce sales. Additionally, the 2 most purchased physical product categories are electronics and fashion products, each accounting for over a 10% share of the total sales.
Australian cross-border shoppers are among the most active worldwide in terms of buying from foreign online merchants, with imports accounting for over half of all online retail sales in the country.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in Australia.
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