According to the press release, Afterpay will launch its first-ever live shopping experience featuring sustainable brands that create a more circular economy with eco-friendly fashion and beauty.
Therefore, starting in mid-April 2021, Afterpay will integrate a live shopping technology platform in partnership with MagicLinks, the only B-Corp Certified social commerce company, to inspire viewers to shop more consciously. The integrated shopping experience will live on Afterpay's site – giving shoppers the opportunity to build better, more sustainable wardrobes.
Furthermore, customers will be able to shop live for their preferred eco-friendly brands and pay in four interest-free instalments. Afterpay's live shopping integration will launch for its 13 million consumers, with plans to offer additional live shopping events in the coming months.
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