This collaboration aims to address merchant needs and improve the overall merchant experience while driving business growth. Riverty, a part of the Bertelsmann Group, and Adyen, both known for advocating responsible business practices and long-term growth, offer large-scale ecommerce merchants with expertise in financial services. The partnership promises faster pay-outs for merchants, enhancing their financial stability, and providing consumers with a reliable payment option at the checkout.
In the company press release, representatives from Riverty highlighted the company's dedication to prioritising Adyen’s merchants' needs. Their 14-day invoice payment solution aims to streamline the checkout process, potentially increasing conversions, order values, and consumer loyalty, thereby fostering growth for merchant partners.
Officials from Adyen expressed satisfaction in enabling merchants to offer a convenient 14-day invoice solution. They also revealed that Adyen sees Riverty as a strong partner with a proven record of championing merchant interests and building consumer trust.
The partnership with Riverty offers Adyen's merchants a Buy Now, Pay Later (BNPL) payment solution that emphasises the merchant-customer relationship. Through co-branding capabilities and consistent brand visibility in customer communications such as invoice emails, social media, and in-app messages, Riverty aims to ensure the merchant’s brand remains central to the customer's experience, potentially improving brand recognition and loyalty.
In Germany, where BNPL adoption ranks among the global top 10, the collaboration between Riverty and Adyen aims to offer enterprise merchants a comprehensive range of BNPL solutions. With a focus on prioritising merchant needs, the partnership is positioned to meet the evolving demands of merchants and consumers in the DACH region, where BNPL adoption has seen significant growth.
In March 2024, Adyen partnered with Cleeng to accelerate the development of subscription payments and retention in the MENA region. Following this announcement, Adyen expanded its partnership with Cleeng, a Software-as-a-Service (SaaS) platform for Subscriber Retention Management (SRM) in the media and entertainment market into the United Arab Emirates (UAE) industry. This strategic deal built on Cleeng’s presence in the region of the US and Europe, aiming to provide customers and broadcasters in the Middle East and North Africa with optimised solutions and payment methods.
For more information about Adyen, please check out their detailed profile in our dedicated, industry-specific Company Database. The database also includes more information about Riverty.
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