Young Living, Kounts partnership to protect ecommerce across international markets

The aim of this partnership is to protect the company’s digital innovation, and accelerate their expansion into international markets. Young Living selected Kount in a bit to address unsustainable financial losses from credit card fraud and to reduce their chargeback rates. Kount’s combination of advanced machine learning, flexible rules engine, and self-service analytics provides payments fraud prevention, as well as a frictionless experience for authentic customers.

Kount’s software offers Young Living data insights to adapt to new conditions as the fraud landscape evolves. Moreover, Young Living is focused on their new strategic 5x5 plan, which includes expanding into five new markets each year for the next five years. With this goal in mind, the partnership with Kount to protect their ecommerce platform was in order.