In a bid to optimise the customer experience and eliminate bank impersonation scams, Westpac joined forces with Optus to introduce Westpac SafeCall, enabling users to receive calls via its branded app. Verified by Optus and providing a reason for the call, the solution aims to support customers in increasing the certainty of the legitimacy of the call. The decision to launch SafeCall can be attributed to the increase in bank impersonation scams, with them being among the most common types currently impacting individuals.
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