According to CNBC, Visa Secure is a global authentication programme that uses the latest standards of the EMV 3DS protocol, providing additional layers of authentication for issuers and merchants to combat online frauds.
Therefore, Visa Secure will facilitate user experiences across multiple payment channels, including mobile, web, in-app, and connected devices. Moreover, the Visa Secure platform has integrated additional transaction attributes that ease authentication and reduce online shopping cart abandonment.
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