Sift reveals capability to reduce false positives

According to a Sift survey, 36% of consumers have had a transaction falsely declined due to suspected fraud. Also, approximately three-quarters of those who have had their transactions declined have experienced insults as both new and returning customers. The study discovered that roughly a quarter of both first-time and repeat customers will shop with competitors to make the same or similar purchase after a transaction denial. However, with Insult Monitor, businesses can ensure legitimate users are able to speed through checkout to make their purchases, boosting and building long-term customer loyalty.