PeoplesBank has selected NYMBUS SmartMarketing and SmartOnboarding to unify key aspects of their marketing, onboarding, and CRM.
As per Yahoo Finance, the integrated business strategy is meant to create dynamic connections for attracting new consumers, in a bid to also maximise the experience and value of the institution’s existing banking customers. The reason behind PeoplesBank choosing NYMBUS is to revolutionise its marketing and onboarding efforts with a first holistic view and understanding of the entire customer journey.
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