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Auth0 launches Organizations for business customer identities

Wednesday 28 April 2021 11:51 CET | News

Auth0 has launched Organizations, with the aim of changing the way enterprises manage business customer identity.

Organizations is a purpose-built feature enabling providers of B2B SaaS applications to manage their business customers, a use case Auth0 defines as Business Customer Identity. The solution is Auth0’s way of helping enterprise app teams to manage customers and partners in any multi-tenant, B2B, or SaaS application, the company states.

With Organizations, Auth0 aims to make B2B implementations less complex, to allow for faster speed-to-market and a better overall experience for business customers and partners.

According to the company, key benefits of Auth0 Organizations include:

  • Business customer onboarding: Auth0’s APIs and SDKs can model entire business organisations, and implemented admin dashboards manage SSO, Role-Based Access Control, and flexible user management workflows.

  • Custom-branded federations: The ability to customise the login experience with branded login and registration flows.

  • Simpler deployment: Less complex implementations shorten time to market; and integrations are accelerated as new products are built or acquired, Auth0 states.

  • Identity engineering and maintenance costs reduction: Engineering resources can shift to work on core product innovation instead of focusing on complex identity issues.


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Keywords: product launch, SaaS, digital onboarding, API
Categories: Securing Transactions | Digital Identity, Security & Online Fraud
Countries: World
This article is part of category

Securing Transactions