According to research from Trulioo, people believe that businesses will need to rely more on automated fraud protection to protect customers as fraudsters become more sophisticated.
The research revealed positive attitudes towards a number of newer methods of identity authentication amongst consumers in China, the UK and the US. Almost three quarters (74%) of people said they feel secure when they are asked to log into their bank account to verify their identity for other online services. A further 72% feel secure when behavioural biometrics, such as AI-enabled analysis of their voice and typing speed, is used.
The white paper, ‘New Fraud Threats in the Digital-First World’, examines how online brands can find the right balance between online security and customer experience in a digital-first world. One of the most striking findings of the research is the extent to which consumers are comfortable with bank account verification, where they log in to their bank account as a way to authenticate their identity for other digital services.
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