Before Shopify activated this new feature, company representatives explained that while the platform already supported NFT trading, merchants needed to sell NFTs through a third-party marketplace. However, this method forces them to lose control of the sale and prevents them from building deeper customer relationships.
The company’s move to offer the direct NFT selling feature could potentially open up the wider adoption of non-fungible tokens, according to tokenpost.com. The platform has over 1.7 million merchants as its members.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now