Recent research conducted by BHN examines the latest US consumer gift card preferences and usage. The findings shed light on how nearly all consumers who were surveyed are concerned about the economy and are adjusting their shopping and gifting behaviours accordingly. With concerns about the cost of living looming large, 97% of surveyed consumers reported worries about the economy, while 61% plan to change their shopping behaviours to navigate inflation. Among those changes, surveyed consumers are using gift cards to manage spending, plan to purchase more gift cards, and increase the value of the gift cards that they buy.
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