Unlocking new revenue: Payment strategies to enter emerging markets

organized on 5 February 2024 | 16:30 CET


Watch our exclusive webinar where industry leaders from Vestiaire Collective, Thunes and PagSeguro discuss how they have super-charged their cross-border payment strategies to unlock new revenue in emerging markets.


Every country worldwide has its own payment culture shaped by consumer behaviour and legacy infrastructure. Emerging markets feature a wide variety of payment methods: cash, super apps, digital wallets and bank cards. Moreover, high-paced technological change can present new challenges, with high-cash usage against a background of rapid digitisation and different digital wallets all vying for pre-eminence. It's no wonder that this evolving ecosystem can be tricky to navigate.




  • In this session, you’ll gain practical advice and insights on how merchants and PSPs can enter high-growth countries in Latin America, the Middle East, North Africa and Southeast Asia.
  • We’ll cover overview of the local payment landscape in high-growth markets
  • Key steps to entering emerging markets: Assessment of APMs, gap analysis, partnerships and project planning
  • Cross-border payments: Challenges and opportunities
  • Practical case studies from Vestiaire Collective, Thunes and PagSeguro
  • What success looks like


Keywords: payments , growth markets, digital wallet, digitalisation
Categories: Payments & Commerce
Companies: Thunes
Countries: World
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