Watch this on-demand webinar as we break down the complex world of buyer and seller verification for marketplaces. We’ll discuss the pressing challenges of effective verification, from the risk of losing users through excessive friction to the emerging threats posed by generative AI and the need to keep verification costs in check. We also talk about the best practices for user verification that are working well for platforms right now.
Agenda
- Why effective buyer/seller verification is so complicated
- New challenges introduced by Generative AI
- Limiting the cost of verification measures
- Recent notable scams on P2P marketplaces
- Best practices for verifying users effectively and efficiently
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