The Shortlist Economy - How AI Is Rewiring Buying Habits (and How Merchants Can Respond)

Organized on 28 Jul 2026 08:00 AM PDT / 11:00 AM EDT / 05:00 PM CET

Alexandra Rusu

14 Jul 2026 / 5 Min Read

From simple search to tailored recommendation, what are consumers looking for in the emerging agentic shopping age?

AI-powered shopping assistants are rapidly changing the way consumers discover products, compare options and make purchasing decisions. As agentic commerce moves from emerging trend to commercial reality, merchants, agents and their PSPs face important strategic questions about customer acquisition, trust and the future of digital commerce.

PSE Consulting, Mastercard, Layla.ai, Adyen and Glenbrook, in partnership with The Paypers, recently explored exclusive new consumer research based on a survey of 4,250 shoppers who use AI for online shopping across the UK, US, France and Germany.

Our panel unpacked the findings and discussed what they mean for the payments and commerce ecosystem, including how businesses should prepare for AI-driven customer journeys and the growing role of agent-assisted shopping outcomes.

Whether you're an agent, PSP, marketplace or fintech leader, this session provides practical insights into the opportunities, risks and strategic actions needed to stay ahead of the next evolution in commerce.

Agenda

The rise of agentic commerce: what consumers are actually doing
AI, trust and the new customer journey
Discovery, marketplaces and the future of digital commerce
The emerging commercial models for AI shopping assistants
What merchants, agents and payment providers should do now

Presenters

Christopher Uriarte

Partner at Glenbrook Partners

Chris Jones

Managing Director, PSE Consulting [Moderator]

Roza-Marina Mellou

Head of Mastercard Checkout Solutions and Agentic Commerce for Europe

Natasha Gabbay

Offering Expansion Strategy Lead at Adyen

Andrew O'Connor

Senior Payments Consultant, PSE Consulting

Saad Saeed

Founder & CEO of Layla.ai

Keywords:

agentic commerce consumers merchants PSPs agents digital commerce

Countries:

World

The Paypers is a global hub for market insights, real-time news, expert interviews, and in-depth analyses and resources across payments, fintech, and the digital economy. We deliver reports, webinars, and commentary on key topics, including regulation, real-time payments, cross-border payments and ecommerce, digital identity, payment innovation and infrastructure, Open Banking, Embedded Finance, crypto, fraud and financial crime prevention, and more – all developed in collaboration with industry experts and leaders.