The last mile: How poor payment experience is costing the travel industry high-intent bookings

Despite driving high volumes of traffic, many travel brands (airlines, OTAs) are losing bookings at the final step — payment.

Nuvei’s 2025 research with Edgar, Dunn & Company confirms that payment friction continues to be a major source of lost revenue in travel.

◘ 18% of travelers abandon their booking after a card decline
◘ 13% rebook immediately with a competitor
◘ Over half will abandon if their preferred payment method isn’t available

These seemingly marginal losses represent millions in missed revenue every year. Revenue that can be recovered by localizing the payment experience and aligning with traveler expectations.

During our short and insightful virtual panel we explored:
➊ How payment friction drives booking abandonment (and how to fix it)
➋ Why local payment methods are key to global conversion
➌ How currency, language, and layout build trust at the payment page
➍ How leading airlines and OTAs can optimize payment experiences to drive revenue growth and reduce fraud risk

Who’s this for?
For payment leaders, digital teams, and revenue strategists across travel and hospitality. As well as anyone who seeks to reduce abandonment and drive more revenue through optimized payment experiences.

Watch this insightful session and learn how to convert more high-intent travelers through strategic payment optimization.

Couldn't make it? Just fill out the form and we’ll send you the recording.