Woolworths integrates Wpay's QR code payment option

The retailer said the new payments option had been built by Wpay, the payments business that Woolworths set up in 2021. The idea of incorporating it into the existing Everyday Rewards app was to allow customers ‘to pay and earn rewards points with just one scan at the start of a transaction.

This new feature compares to the process which involves scanning the Everyday Rewards card and then selecting a payment method at the end of the transaction. Everyday Rewards members can still add their credit, debit or gift card details along with their payment preferences in the app. The digital wallet takes care of the rest when the customer scans the QR code available on the payment terminals at checkouts.

Everyday Pay can be used at Woolworths Supermarkets, Woolworths Metro, and BIG W stores in Australia. The Everyday Rewards loyalty scheme has more than 13 million members. QR code-based payments have surged in popularity in countries like Japan and India during the pandemic as a contactless means of transacting with retailers, according to the press release. The company said that the digital wallet can be backed by ‘up to two bank cards and multiple gift cards (up to a cumulative value of USD 3499).