Wix acquires marketplace and dropshipping platform Modalyst

The acquisition will continue extending Wix’s ecommerce platform, connecting Wix merchants to a supplier marketplace where they can create relationships and source products synced directly to their store to sell and fulfil online.

With the acquisition of Modalyst, Wix business owners can connect their online store to a marketplace of suppliers, manufacturers, and wholesalers where they have access to products spanning name brands, trending items, and independent labels, with the option to white-label products with their own branding.

Merchants can then import the products directly to their online store, including details and image options from the supplier, which continually update with the suppliers' pricing and inventory. When a purchase is placed, orders are packaged and fulfilled by the supplier and can be branded for a full white-label solution. The merchant receives tracking numbers and is updated on the fulfilment status of each order via their Wix dashboard.