WHP Global launches WHP+, a full service ecommerce platform for consumer brands

According to the press release, WHP+ allows brands to engage directly with their consumers, and deliver all product categories into one offering.  WHP Global and other brands working with WHP+ will be able to benefit together with their network of licensees, vendors, partners, and consumers as they enjoy a curated, customer-centric digital experience.  

Moreover, the first brand to launch on the digital platform WHP+ is WHP Global's women's fashion brand, ANNE KLEIN. AnneKlein.com will be the primary online destination for Anne Klein collections and will offer exclusive pieces in the women's ready-to-wear, accessory, watch, eyewear, handbag, footwear, plus size and petite clothing categories.

The WHP+ platform was architected in partnership with RMW Commerce Consulting and utilises the services of  technology and logistic partners around the world.