Whitepages Pro will change its name to Ekata to better differentiate the company’s global B2B APIs and SaaS tool that serve the growing worldwide need for identity verification. To further these efforts, the business opened a new HQ for European operations earlier in 2019 in Amsterdam, Netherlands. This second EU office will support sales, account management and marketing efforts in EMEA.
Ekata’s solutions assist businesses to maximise the predictability of good transactions. Transaction queries are analysed through complex machine learning algorithms that derive unique velocity, popularity, and volatility features. From pre-authorisation payment models through to manual review, the Ekata identity verification product suite is powered by Ekata Identity Engine (EIE).
The spinoff is already used by ten large US online retailers, other three global online travel and hospitality sites, two credit card brands, five fraud platforms, and many more.
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