Walmart`s digital marketplace now includes Moosejaw

As a company which sells outdoor gear and apparel, Moosejaw has an assortment of merchandise that includes items from brands like Patagonia and Canada Goose. Like other companies Walmart has acquired lately, Moosejaw targets millennial shoppers, and that is something the retailer wants to do more of.

The new landing page for Moosejaw will include items from outdoor brands like Deuter, Craghoppers, and First Ascent by Eddie Bauer, according to the company. It will also sell Moosejaw-branded clothing, including its jackets and other camping gear, and the plan is to add more Moosejaw products over time.

With more and more retail sales moving online in the US, many companies recognise the importance of bulking up their ecommerce platforms. Walmart has made plans for creating a massive digital marketplace, by adding more brands and more items to it, in order to draw more shoppers to its website.