Walmart, Ibotta partner to offer customers cash back solution

According to Chain Store Age, to access the service, customers will navigate from the Ibotta app or site to Walmart grocery, and then link their Ibotta account to their Walmart grocery account. 

Afterwards, shoppers can browse offers available at Walmart, add desired promotions to their list, and place order for pickup or delivery from within their Walmart grocery account. Moreover, within 24 hours after placing their order, customers will receive automatic cash back on eligible offers.  However, Ibotta will not provide cash back on product substitutions.

Overall, due to the COVID-19 pandemic, Walmart is aiming to develop access to its online grocery service by integrating its previously siloed digital grocery offering into its ecommerce site and mobile app. 
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