Rightcliq enables users to compare products while browsing, perform the checkout process on merchant websites, as well as monitor their purchases until the delivery has been completed. The web application incorporates Wishspace, a visual list that allows consumers to collect, organize and share images of products they consider to purchase.
In addition, Visa’s online shopping tool will allow users to browse merchant offers from popular brands, solicit advice for their purchases as well as auto-fill payment information at point-of-sale using a digital wallet that can hold any credit, debit or prepaid card.
How it works
As consumers browse merchant sites, the downloadable Rightcliq plug-in allows them to add products of interest to the Wishspace with a simple click. Consumers can build a visual wish list of items that can be grouped into “bundles” and shared with their social network via email or Facebook. In addition to this social shopping experience, consumers will also see relevant offers from merchants, and can even share those offers with the same social networks.
Consumers can purchase items from the Wishspace by clicking through to merchant websites. At checkout, the plug-in lets consumers auto-fill personal, payment and shipping information that has been stored in their Rightcliq account. The digital wallet assists consumers in making a payment choice at point of sale, also allowing them to store sensitive information in one secure place and decide when to share it with merchants.
After an online purchase has been made, Rightcliq allows for package tracking by visually displaying the shipping status of all packages in one convenient location.
Visa representatives have indicated that the company developed Rightcliq to address frustrations expressed by online shopping consumers and to help them make informed online buying decisions. According to a recent Visa survey, half of all online shoppers rely on inconvenient methods – like bookmarking and written lists – to track items they are interested in buying, but not yet ready to purchase.
Visa first revealed plans to introduce an online shopping tool in March 2010, when it announced that its upcoming Rightcliq tool would provide users with a centralized location to store and manage their e-commerce activity.
The launch of Rightcliq follows several months of live market testing which enabled Visa to refine features based on user input.
