Visa launches Click to Pay in Canada to transform the online checkout experience

According to the press release, Click to Pay is based on the EMV Secure Remote Commerce industry standard. Following a successful initial launch in the US, Visa is now transitioning Visa Checkout merchants in Canada to this solution for consumers who choose to shop via web, mobile, app, or connected device.

Moreover, on websites displaying the Click to Pay button, consumers that have enabled their card will be able to speed through the guest checkout process, bypassing the need to manually enter their 16-digit personal account number or look up passwords each time they checkout. 

Consumers will also be able to pay with confidence knowing Visa will be using advanced technology and authentication methods, including device binding and biometrics to protect transactions. Besides, the solution helps facilitate guest checkout purchases for shoppers who do not have their Visa saved with an online merchant. 

On the flip side, a large percentage of digital purchases are made using a stored Visa credential, usually with merchants that have high frequency use or recurring monthly payments. To protect these types of digital transactions, Visa offers tokenization to replace a cardholder's 16-digit Visa account number with a secure token that protects the underlying card number from fraudsters.