Victorias Secret launches marketplace for women-owned brands

The VS&Co-Lab is available on the retailer’s website and currently features 19 brands, three thirds of them being founded, owned, or led by women. 

Victoria’s Secret has been long criticised for its lack of inclusion in the world of fashion and witnessed decline in sales, closing 50 stores in 2021 and almost going bankrupt. The company’s rebranding focused on inclusion, featuring garments and accessories that fit to individuals of all shapes, sizes, as well as introducing diversity on its show runs and in its catalogues. The efforts align with the brand’s new marketing approach, which focuses on female empowerment and inclusiveness.