Via this marketplace, shoppers can buy products directly via reviews, editorial roundups, and shoppable video. According to Media Post, there will be 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets, and Act + Acre. In addition, the company is working on a universal shopping cart for all Yahoo brands, and there will be 3D try-ons.
In 2020, Yahoo started working with Walmart to allow customers to shop within Yahoo Mail. However, this year, the initiative of Yahoo Shops is meant to be the first digital media marketplace anywhere with its own capabilities.
At the same time, Verizon Media has debuted an expanded version of its ‘In The Know’ shopping network, with ITK Parenting and ITK Cooking. The company claims it has driven a 213% increase in sales value through content commerce and Yahoo Mail inbox shopping.
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