It could be the next social platform for Shopify that is already connected to Facebook, Pinterest is connected to Demandware as well.
The use of the buy buttons seems limited so far but the cooperation with Shopify could easily change that. The company already serves hundreds of thousands online stores. Many based in North America although the software is popular in several places worldwide. In Europe it is mainly active in the UK but rumors are that it could enter the German market soon.
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